InterusCore es una consultora especializada en impulsar y facilitar los negocios y  operaciones de nuestros clientes a través de:

  • Comunicación integrada de marketing
  • Endomarketing
  • Relaciones públicas
  • Marketing Digital
Tel.: (504) 22-43-4401 cmo@interuscore.com

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At this time the world is facing a pandemic, the Covid-19 surprised humanity, taking away many lives, shook societies and companies, in the ignorance of not knowing which direction to take?, in order to save thousands of people. Likewise, this situation took any corporate communication strategy in crisis, marketing and social networks out of base. Months before this tragic global illness, we were located at the moment when social networks led brands, services and institutions to believe that they were self-sufficient in communicating and directly interacting with their audience. Faced with the unexpected measures that the States had to take, such as the complete paralysis of nations, millions of people are in isolation from their homes, anxious for the over-communication, loss of valid information, trying to find official sources. and reliable, returning again to some traditional media. For more than two decades the exercise, Public Relations has demonstrated

En este momento el mundo enfrenta una pandemia, el Covid-19 sorprendió a la humanidad, arrebatándonos muchas vidas, sacudió a sociedades y empresas, ante el desconocimiento de no saber ¿qué dirección tomar?,  para poder salvar a miles de personas. De igual forma, esta situación tomó fuera de base a cualquier estrategia de comunicación corporativa en crisis, marketing y redes sociales. Meses antes de esta trágica enfermedad mundial, estuvimos ubicados en el momento que las redes sociales hicieron creer a las marcas, servicios e instituciones que eran autosuficientes al momento de comunicar e interactuar de forma directa con su audiencia. Ante las inesperadas medidas que los Estados han tenido que tomar, como la paralización completa de naciones, millones de personas se encuentran en aislamiento desde sus hogares, ansiosos por la avalancha de la sobre comunicación, perdidos en la información, tratando de encontrar las fuentes oficiales y confiables, retornando nuevamente a algunos medios tradicionales. Desde

Current situation The Honduran people and companies, at all levels, are affected daily by the consequences of the precarious energy situation in the country. Users are annoyed because of the high charges, while in the rural area and in the cities far from the marked line of development, it increases due to the blackouts those affected by the residents for hours and days with manifest frustration. Entrepreneurs also pay the bill at a high price, not only because of the high costs, but some must close their businesses due to losses because of the constant rationing, especially in the interior of the country where poverty and lack of employment are exacerbated. A nation in the dark will live forever in underdevelopment. Energy represents a source of economic growth, as recognized by the recent publication: "The Countries in Focus" of the International Monetary Fund, where the conditions are presented

GOOD AFTERNOON, AMIGOS TODOS,  MARCA PAÍS SOMOS TODOS,  LA SUMA DE NUESTRO TRABAJO, VALORES CIUDADANOS, SOLIDARIDAD Y ESFUERZOS DE SUPERACIÓN,  ES LO QUE FORJA NUESTRA IDENTIDAD COMO HONDUREÑOS,  ES LA MEDIDA NUESTROS SUEÑOS Y DE NUESTRO COMPROMISO LO QUE DETERMINA EL GRADO DESARROLLO QUE ESTA NACIÓN ALCANZARA.  FROYLAN TURCIOS, LO EXPRESO MUY BIEN EN SU POEMA LA ORACIÓN DEL HONDUREÑO:  “SIEMPRE TENDRÉ PRESENTE MI OBLIGACIÓN INELUDIBLE DE CONTRIBUIR A LA GLORIA DE HONDURAS”. MARCA PAÍS SOMOS TODOS,  LO QUE SIGNIFICA QUE TODOS TENEMOS UN DEBER DE APORTAR PARA A ESA GLORIA, TRABAJANDO POR MEJORAR LA COMPETITIVIDAD Y EL POSICIONAMIENTO DE HONDURAS.  HONDURAS ES UN PAÍS  QUE SE ENCAMINA AL DESARROLLO,  QUE DEBE REINVENTARSE  EN ESTE GRAN PROCESO DE CAMBIO  QUE JUNTOS, EN LA UNIDAD DEL TRABAJO Y DEL ESPIRITU ESTAMOS PROPICIANDO,  SOMOS NOSOTROS LOS QUE DEFINIMOS LA NUEVA  VISIÓN DE LA PROPIA ESENCIA,  DE COMO ESTADO Y NACIÓN QUEREMOS.  ESTA NUEVA VISIÓN  ES NUESTRA MARCA PAÍS  DE LA QUE HOY CELEBRAMOS SU PRIMER ANIVERSARIO.  LA IMAGEN DEL PAÍS

In my work as a marketer I have resorted to various ways of analyzing and facing marketing challenges, based on the knowledge of various authors such as Jerome McCarthy who in 1960 defined the concept of Marketing Mix in 4 elements: product, price, place and promotion. Also from Jack Trout or Al Ries who defined positioning as the construction of value in the mind from the product, among other authors that I cite in this article. And the idea of ​​this brief reflection and summary of concepts arises from a recruiting process that I was carrying out, where I interviewed more than ten people (ALL MARKETERS) and asked them the following question: How many P's do you know in Marketing? Some og the candidates did not even remember McCarthy's original 4 P's and the best-answers simply recited them robotically without integrating them into an argument that impressed

On many occasions we have heard the phrase "if it is not on the internet, it does not exist" and indeed, when looking for a product, service, business and others, we search on social networks, browsers and others about the brand or company. At the same time, we look for what other people say about the brand, we read reviews, we watch tutorial videos about the unboxing of the product and so on, and thus, we form our perception of the brand based on online communication. With the fact that consumers are mostly technological and do their research prior to making a purchase, companies have the opportunity to make their brand, product or service appear among consumers' options. Easy enough? It seems like something we can all do, however we miss many important points regarding buyers, and focus only on the point of view of